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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > politics and consumption > consumer apathy

Terme préférentiel

consumer apathy  

Définition

  • There are two senses in which the consumption activity of individuals tends to be described as apathetic. The term consumer apathy is sometimes used in marketing studies and financial journalism to classify certain forms of consumption decision making that result in consumers failing to respond to marketing messages. [Source: Encyclopedia of Consumer Culture; Consumer Apathy]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-JXGVHRQ1-R

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