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... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > measuring satisfaction

Terme préférentiel

measuring satisfaction  

Définition

  • Customer satisfaction has become an important construct for many firms, and it also appears frequently in academic theories of consumer behavior. It is typically viewed as a global evaluation made by the customer after his or her consumption. [Source: Encyclopedia of Consumer Culture; Measuring Satisfaction]

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http://data.loterre.fr/ark:/67375/N9J-JNL65SQN-K

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