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Concept information

Terme préférentiel

survey research  

Définition

  • Survey research is a specialized type of research used primarily in quantitative research, although it may also be employed in qualitative contexts. Its chief function is to gain insights concerning the characteristics of a particular group of people (e.g., demographic characteristics, purchasing habit, attitudes, or behaviors). [Source: Encyclopedia of Sports Management and Marketing; Survey Research]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-HCN92S7S-L

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