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Terme préférentiel

rhetorical sensitivity  

Définition

  • Rhetorical sensitivity, a term coined by Roderick Hart and Don Burks in 1972, is a concept related to communicators' attitudes about how to encode, or state, spoken messages. Although the theory identifies various attitudes in this regard, rhetorical sensitivity represents an ideal way to present messages, based on consistent scholarly ideas throughout the 2,300 years of the rhetorical tradition. [Source: Encyclopedia of Communication Theory; Rhetorical Sensitivity]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-FSMLBF1H-T

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