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SAGE Social Science Thesaurus

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Concept information

... > social science subjects > politics and international relations > political science > war, peace and terrorism > war and society > war and media > recruiting advertisements

Terme préférentiel

recruiting advertisements  

Définition

  • Recruiting advertising in broadcast and print media, as well as at local community events, is an important public relations function for the military services. Advertising and concerted public relations campaigns improved public perceptions of the armed forces in the 1950s, for instance, and attempted to refurbish their image after the Vietnam era. [Source: Encyclopedia of War & American Society; Recruiting Advertisements]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-F066RSND-B

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