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Concept information

... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurial characteristics and skills > negotiating strategies

Terme préférentiel

negotiating strategies  

Définition

  • A critical precursor to new venture growth is the attainment of initial legitimacy, which is a social judgment of acceptance and appropriateness. Thus, before new ventures are able to gather the tangible resources necessary to survive and grow, such ventures must receive initial legitimacy from resource providers. [Source: Encyclopedia of New Venture Management; Negotiating Strategies]

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URI

http://data.loterre.fr/ark:/67375/N9J-DXX10K3T-Z

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