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Terme préférentiel

radical and incremental innovation  

Définition

  • A radical innovation refers to a groundbreaking product that offers customers unprecedented performance or a massive reduction in cost and has the potential to restructure the relationship between customers and suppliers, displace current product leaders, create entirely new product categories, or transform an existing industry. Radical innovations are the gale-force wind popularized by Joseph Schumpeter's “creative destruction.”In contrast, an incremental innovation is at the other end of the spectrum, in that it offers customers only modest improvements to existing products. [Source: Encyclopedia of New Venture Management; Radical and Incremental Innovation]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-DVNDGFMS-H

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