Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

  • Aide
aligner
annoter
télécharger

Concept information

social science subjects > business and management > marketing (business) > business-to-business marketing
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurial marketing > business-to-business marketing

Terme préférentiel

business-to-business marketing  

Définition

  • Marketing to businesses, governments, and nonprofit organizations is termed business-to-business (B2B) marketing. Understanding the concepts and principles of B2B marketing is crucial for all entrepreneurs. [Source: Encyclopedia of New Venture Management; Business-to-Business Marketing]

Concept générique

Concepts spécifiques

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-CQ0Q5B38-F

Télécharger ce concept :

RDF/XML TURTLE JSON-LD