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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > consumer testing and protection agencies

Terme préférentiel

consumer testing and protection agencies  

Définition

  • The consumer testing movement is concerned with the testing of branded goods and services to advise purchasers of their relative value for money. It began in the United States in 1927, when a civil servant for the Labor Bureau, Stuart Chase, and an engineer, F. J. Schlink, published Your Money's Worth, a critique of the exploitation of the consumer in the modern marketplace. [Source: Encyclopedia of Consumer Culture; Consumer Testing and Protection Agencies]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-C8TGDFGM-6

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