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... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > comparing consumer cultures

Terme préférentiel

comparing consumer cultures  

Définition

  • Comparative accounts of consumer cultures represent attempts to contrast or compare consumer practices and behaviors across different national contexts. They can demonstrate global cultural patterns, such as Americanization, convergence, and differentiation, and reveal qualitative breadth in consumer cultures, past and present. [Source: Encyclopedia of Consumer Culture; Comparing Consumer Cultures]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-BHBG57XN-9

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