Concept information
Término preferido
Elmo Roper
Definición
- Elmo Roper, born in 1900, was a leader in the fields of public opinion polling and market research for more than 30 years. He did not have formal academic training in these fields and, in fact, did not finish college. [Source: Encyclopedia of Survey Research Methods; Roper, Elmo]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-ZQ2Z9H52-P
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