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social science subjects > business and management > business ethics > marketing ethics > cross-cultural consumer marketing

Término preferido

cross-cultural consumer marketing  

Definición

  • Marketing activities that originate in Western countries span the globe and reach many cultures. Questions of cross-cultural ethics arise when marketing practices that are acceptable in one country are inappropriate in another. [Source: Encyclopedia of Business Ethics and Society; Cross-Cultural Consumer Marketing]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-Z2RXL0TP-K

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