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... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > attitude surveys

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attitude surveys  

Definición

  • Attitude surveys are a questionnaire-based methodology for assessing attitudes in a target population, for example, attitudes toward consumer products (consumer surveys), evaluations of past experiences with products or services (customer satisfaction surveys), evaluations of policies and institutions (public opinion surveys), or evaluations of the state of the economy (consumer confidence surveys). Most attitude surveys consist of several sets of stimuli. [Source: Encyclopedia of Consumer Culture; Attitude Surveys]

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http://data.loterre.fr/ark:/67375/N9J-TXS4X815-G

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