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Paul F. Lazarsfeld  

Definición

  • Paul F. Lazarsfeld was one of the most influential social scientists of the 20th century. He is credited with the founding of market research and communication research into media effects and the creation of the two-step flow model of mass communication. [Source: Encyclopedia of Political Communication; Lazarsfeld, Paul F.]

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http://data.loterre.fr/ark:/67375/N9J-TXRDWN7Q-L

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