Skip to main

SAGE Social Science Thesaurus

Search from vocabulary

Concept information

Término preferido

BERI  

Definición

  • International market entry always warrants a careful assessment of the risk associated with foreign target countries. In evaluating and selecting foreign markets, companies may choose to follow a highly customized country-by-country approach or to work with established country-comparisons. [Source: Encyclopedia of Business in Today's World; BERI]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-QK37GWMX-Q

Descargue este concepto: