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social science subjects > business and management > business ethics > marketing ethics > strategic philanthropy

Término preferido

strategic philanthropy  

Definición

  • Strategic philanthropy is an approach by which corporate or business giving and other philanthropic endeavors of a firm are designed in such a way that it best fits with the firm's overall mission, goals, and values. This implies that the business has a carefully articulated strategy and that it understands how to integrate its philanthropic initiatives with this strategy in actual practice. [Source: Encyclopedia of Business Ethics and Society; Strategic Philanthropy]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-N1R754JJ-L

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