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... > social science subjects > business and management > marketing (business) > consumer culture > everyday life in consumer culture > tamed hedonism

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tamed hedonism  

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  • A number of works on the development of contemporary consumer culture have pointed to the new hedonistic directions taken by puritan morality in societies increasingly characterized by consumerism and promotional culture. Some, such as Chandra Mukerji, see a mixture of hedonism and asceticism as a characteristic of the kind of materialist culture that has fostered commercial modernity in Renaissance cities. [Source: Encyclopedia of Consumer Culture; Tamed Hedonism]

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http://data.loterre.fr/ark:/67375/N9J-LJZ5SPZ5-J

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