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The Unseeing Eye (book)  

Definición

  • In 1976, Syracuse political scientists Thomas Patterson and Robert D. McClure published The Unseeing Eye: The Myth of Television Power in National Elections, detailing the controversial and groundbreaking results of one of the first rigorous and systematic studies of television's impacts on the outcomes of an election. This National Science Foundation funded analysis employed a four-wave panel study with interviews of over 600 subjects, as well as content analysis of news and political ads aired by both major parties in the 1972 presidential campaign. [Source: Encyclopedia of Political Communication; Unseeing Eye, the]

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URI

http://data.loterre.fr/ark:/67375/N9J-KGTB1GSK-F

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