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Término preferido

resonance theory  

Definición

  • The term resonance theory has been used in different ways by two well-known communication scholars. Both George Gerbner and Tony Schwartz have used the word resonance to refer to a process by which a mass media message is received, interpreted, or affected by a person's real-world experiences. [Source: Encyclopedia of Political Communication; Resonance Theory]

Concepto genérico

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URI

http://data.loterre.fr/ark:/67375/N9J-GFB5ZJBG-3

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