Concept information
Término preferido
product placements
Definición
- Product placement, or brand placement, is a form of marketing communication intended to heighten brand visibility or drive sales by inserting branded material into entertainment, educational, or informational content. The definition has evolved to reflect the changing practice. [Source: Encyclopedia of Consumer Culture; Product Placements]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-FGTRR50T-F
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}