Concept information
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communication and media studies
communication studies
communication theory
social-interactional orientations
...
communication and media studies
communication studies
communication theory
group and organizational concepts
Término preferido
co-orientation theory
Definición
- Co-orientation occurs when two or more individuals are simultaneously oriented to one another and to something of mutual interest. The assumption is that individuals behave toward each other based on their perceptions of the other's views and intentions regarding the object of mutual interest. [Source: Encyclopedia of Public Relations; Co-Orientation Theory]
Concepto genérico
Pertenece al grupo
URI
http://data.loterre.fr/ark:/67375/N9J-DZRPJSBR-C
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