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Término preferido

state regulation  

Definición

  • legislation, consumer protection measures, and other efforts at the state level designed to monitor and control marketing activities such as advertising; individual states vary in their approach to governing unfair and deceptive marketing practices, but every state has the power to investigate and prosecute cases, and each is a valuable extension of the federal regulatory mechanisms aimed at consumer protection and the preservation of competition. [Source: Dictionary of Marketing Communications; State Regulation]

Concepto genérico

Pertenece al grupo

URI

http://data.loterre.fr/ark:/67375/N9J-BKPZ38MD-5

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