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... > social science subjects > business and management > organization studies > organization studies encyc > research practice and methodology > replication strategy

Preferred term

replication strategy  

Definition

  • Replication is a growth strategy involving the creation and the operation of a large number of similar outlets that deliver a product or perform a service. It first became popular in the service environment, but is becoming more and more common among industrial companies. [Source: International Encyclopedia of Organization Studies; Replication Strategy]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-WDBCLFVB-H

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