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Concept information

... > social science subjects > counseling and psychotherapy > counseling programs > substance abuse treatment > prevention theories, research, techniques, strategies, and effectiveness > social norms marketing

Preferred term

social norms marketing  

Definition

  • Commercial marketing promotes goods and services for a profit. Social marketing promotes ideas designed to influence the voluntary behavior of the target audience. [Source: Encyclopedia of Substance Abuse Prevention, Treatment, & Recovery; Social Norms Marketing]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-W43Q36Z1-4

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