Concept information
Preferred term
alcohol marketing
Definition
- Every day young people are inundated with images of alcohol-related products and messages depicting drinking as acceptable behavior. It is commonplace for alcohol advertising to be seen among popular teenage television shows, highlighted in movies, depicted within the pages of magazines, and posted on billboards, as well as heard on local radio stations frequently listened to by minors. [Source: Encyclopedia of Substance Abuse Prevention, Treatment, & Recovery; Alcohol Marketing]
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-VS6806PD-F
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