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social science subjects > politics and international relations > political science > key people in political science > Paul F. Lazarsfeld
... > social science subjects > politics and international relations > political science > political communications > key people in political communication > Paul F. Lazarsfeld
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > key people in political communication > Paul F. Lazarsfeld
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > key people in political communication > Paul F. Lazarsfeld
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > key people in political communication > Paul F. Lazarsfeld
... > social science subjects > library and information science > information science > publishing > journalism > political communications > key people in political communication > Paul F. Lazarsfeld
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > key people in political communication > Paul F. Lazarsfeld
... > social science subjects > communication and media studies > communication studies > political communications > key people in political communication > Paul F. Lazarsfeld

Preferred term

Paul F. Lazarsfeld  

Definition

  • Paul F. Lazarsfeld was one of the most influential social scientists of the 20th century. He is credited with the founding of market research and communication research into media effects and the creation of the two-step flow model of mass communication. [Source: Encyclopedia of Political Communication; Lazarsfeld, Paul F.]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-TXRDWN7Q-L

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