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SAGE Social Science Thesaurus

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Concept information

... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > ink
... > social science subjects > business and management > types of industry > communication industry > book industry > ink
... > social science subjects > library and information science > information science > publishing > book industry > ink

Preferred term

ink  

Definition

  • refers to the press coverage given to an event, advertising campaign, product, individual, or any other marketing-related element; usually called PR or publicity. [Source: Dictionary of Marketing Communications; Ink]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-SVCDT5G2-6

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