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SAGE Social Science Thesaurus

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Concept information

Preferred term

primary data  

Definition

  • original data collected for the specific information needs of the current research effort, as opposed to data that already exists; research collected directly from the marketplace. [Source: Dictionary of Marketing Communications; Primary Data]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-PTZ6NJVN-0

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