Skip to main content

SAGE Social Science Thesaurus

Search from vocabulary

align
annotate
download

Concept information

... > social science subjects > communication and media studies > media studies > new media > key people in new media > Donna Hoffman

Preferred term

Donna Hoffman  

Definition

  • 19??– E-Commerce Researcher and Analyst Donna Hoffman is a psychologist and management professor at Vanderbilt University's Owen Graduate School of Management. A leading authority on e-commerce and a pioneer in Web research, Hoffman has been hailed by Newsweek as one of the 50 “people who matter most on the Internet.” After receiving a Ph.D. in quantitative psychology at the University of North Carolina-Chapel Hill, Hoffman made important contributions to psychometric research methods for modeling customer perception. [Source: Encyclopedia of New Media; Hoffman, Donna]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-NV3PDLWD-L

Download this concept:

RDF/XML TURTLE JSON-LD