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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > store loyalty cards

Preferred term

store loyalty cards  

Definition

  • Loyalty cards appear similar to credit cards and other membership cards: they are small plastic cards that many people keep in their pockets and use when purchasing goods at specific retailers. The loyalty card is usually developed by a single retailer, which offers the card to its customers: if customers subscribe to the card, they become cardholders and receive rewards proportional to their purchases. [Source: Encyclopedia of Consumer Culture; Store Loyalty Cards]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-N1BNXFL7-Q

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