Concept information
Preferred term
customer responsiveness
Definition
- Organizations compete in their markets basically in two ways: By offering products and services at lower prices than competitors do and by offering better products and services than competitors do. In the first case, an organization relies on cost leadership business strategy and in the second case on differentiation business strategy. [Source: Encyclopedia of Business in Today's World; Customer Responsiveness]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-L66F7K0N-7
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