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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > licensing of clothing brands

Preferred term

licensing of clothing brands  

Definition

  • Licensing agreements lease the right to use legally a protected brand name and its relevant logo and graphic to apply on a product, a service, or a promotion. The licensor owns the mark, and the licensee can be a manufacturer, supplier, or distributor who acts on behalf of the licensor and whose production output is increased by the perceived value of a well-known brand. [Source: Encyclopedia of Consumer Culture; Licensing of Clothing Brands]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-KNF4DRFM-F

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