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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > politics and consumption > subversion

Preferred term

subversion  

Definition

  • In a general sense, subversive consumer practices are practices that challenge the stylistic canons of consumer culture by using and/or combining consumer goods in unintended ways. These practices become subversive in the sense that they undermine the evident desirability of established symbolic rules by presenting concrete stylistic alternatives. [Source: Encyclopedia of Consumer Culture; Subversion]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-K75QMQWV-8

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