Concept information
Preferred term
measuring satisfaction
Definition
- Customer satisfaction has become an important construct for many firms, and it also appears frequently in academic theories of consumer behavior. It is typically viewed as a global evaluation made by the customer after his or her consumption. [Source: Encyclopedia of Consumer Culture; Measuring Satisfaction]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-JNL65SQN-K
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