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... > social science subjects > politics and international relations > political science > political communications > political communication theory > resonance theory
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political communication theory > resonance theory
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political communication theory > resonance theory
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political communication theory > resonance theory
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political communication theory > resonance theory
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political communication theory > resonance theory
... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > resonance theory

Preferred term

resonance theory  

Definition

  • The term resonance theory has been used in different ways by two well-known communication scholars. Both George Gerbner and Tony Schwartz have used the word resonance to refer to a process by which a mass media message is received, interpreted, or affected by a person's real-world experiences. [Source: Encyclopedia of Political Communication; Resonance Theory]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-GFB5ZJBG-3

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