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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > geographies and histories of consumer culture > tupperware

Preferred term

tupperware  

Definition

  • Tupperware, invented in 1946 in the New England region of the United States by amateur designer Earl Silas Tupper, popularized polyethylene as a domestic plastic used for food storage and as fancy goods in the home. Using the party-plan direct-sales method, Tupperware and Tupperware parties came to define a new form of postwar sociality based around informal food consumption and conspicuous consumerism. [Source: Encyclopedia of Consumer Culture; Tupperware]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-GDHB2ZS7-P

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