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SAGE Social Science Thesaurus

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Concept information

Preferred term

personal campaigning  

Definition

  • Personal campaigning is a traditional form of office seeking, and despite the importance of media and the Internet in modern campaigns, personal campaigning still plays an important role. Personal campaigning refers to two different aspects of the campaign process: personal interactions between candidates and voters and personal interactions between representatives of the candidate and voters. [Source: Encyclopedia of Political Communication; Personal Campaigning]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-D4XFQ3PL-5

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