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Concept information

social science subjects > business and management > marketing (business) > business-to-business marketing
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurial marketing > business-to-business marketing

Preferred term

business-to-business marketing  

Definition

  • Marketing to businesses, governments, and nonprofit organizations is termed business-to-business (B2B) marketing. Understanding the concepts and principles of B2B marketing is crucial for all entrepreneurs. [Source: Encyclopedia of New Venture Management; Business-to-Business Marketing]

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URI

http://data.loterre.fr/ark:/67375/N9J-CQ0Q5B38-F

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